Insurance Europe: Retail Financial Services Green Paper response - European insurers fully engaged in move to digital

21 March 2016

While the digitalisation of the European insurance industry will reshape the way insurers innovate, distribute and interact with their customers, it cannot remove all barriers to increasing the volume of cross-border insurance, according to Insurance Europe.

In its response to a consultation on the European Commission Green Paper on Retail Financial Services, Insurance Europe said that the European insurance sector is embracing digitalisation to respond efficiently and in a timely manner to consumer demands. Insurance Europe said that increased digitalisation can offer significant benefits to policyholders, such as more efficient claims-handling, easier customer identification and increased comparability of products.

Michaela Koller, director general of Insurance Europe, commented: “Digitalisation has the potential to bring a wide range of benefits to policyholders. However, it cannot remove all of the obstacles that currently stand in the way of increasing the amount of cross-border retail insurance products.”

Insurance Europe also noted that, while the objective of offering consumers and businesses more opportunities to move and operate within the single market is welcome, the expansion of cross-border insurance within the EU should remain market-driven.

In its response, Insurance Europe also outlined several areas where action by the European Commission would be welcomed. These include:

• EU policies to ensure that consumers decide who has access to their data and for what purposes,  and to promote an open model that ensures fair competition and open choice for consumers.
• The development of an EU-wide compliance standard for e-ID providers to securely verify consumers’ identity.
• Raising awareness of FIN-NET, a financial dispute resolution network of national out-of-court complaint schemes in the European Economic Area countries.

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