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27 October 2022

BETTER FINANCE Position Paper on the EU Retail Investment Strategy


The European Federation of investors and Financial Services Users fully supports the clear stated objectives of the European Union’s very welcome “Retail Investor Strategy”.

ENSURE A LEVEL PLAYING FIELD IN SECTORAL LEGISLATION           

The European Commission’s stated goal for the EU Strategy for Retail Investors (RIS) is to: ”ensure that (…) rules are coherent across legal instruments”.

Article 38 of the EU Charter of Fundamental Rights requires a high standard of consumer protection to be ensured across all Union policies. Unfortunately, EU rules are too often inconsistent between one category of “retail” investment products and another.

BETTER FINANCE proposes to adopt a uniform approach to both MiFID II, MiFIR, IDD, PEPP, IORP, MICAR etc., to ensure that individual, non-professional investors benefit of the same level of protection when buying packaged investment products, regardless of the type.

Such a legislative work would ensure a higher standard of investor protection, stimulate cross-border distribution of services and products, reduce regulatory arbitrage, increase legal certainty, clarity of the legal framework and, ultimately, trust in investment services.

A common body of investor protection rights would be key to achieve this objective and build towards a Capital Markets Union “that works for People”.

CLOSE THE UNBIASED ADVICE GAP FOR RETAIL INVESTORS

The EC’s stated goal for the RIS is also to ensure that “an individual investor should benefit from (…) bias-free advice”.

EU citizens must trust that investment professionals act honestly, fairly, and professionally in accordance with their best interests. This requires the elimination of biases in investment services and closing the advice gap in the EU.

Currently, the EU market for “retail” investments faces a huge shortage of advice for non-professional savers. This is because the dominant distribution model (of retail investment products) is commission-based, meaning that product manufacturers pay distributors to influence what to sell to their clients.

EU law should end this confusion between selling and independent advice: at the very least, investment firms should not receive and retain third-party remunerations for providing independent advice, portfolio management, and execution-only services to retail clients. Currently, only MiFID II lays down such a prohibition (except for execution-only, Art. 24(7) and (9) MiFID II) and it should be extended for all retail investment sectors (IDD, PEPP, MiCAR, etc.)....

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